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Glossary

Global market entry strategy

Global market entry strategy is a comprehensive plan that outlines how a business intends to enter new international markets. It includes research on target markets, product adaptation, pricing strategies, and selecting the right entry mode (e.g., joint venture, direct export, franchising).

Other Terms and Definitions

UK property market

UK restaurant business

Hospitality management UK

Travel trends UK

Hotel business UK

UK tourism industry

Sustainable home improvement UK

UK interior design trends

Home renovation UK

Foreign direct investment UK