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Glossary

Global market entry strategy

Global market entry strategy is a comprehensive plan that outlines how a business intends to enter new international markets. It includes research on target markets, product adaptation, pricing strategies, and selecting the right entry mode (e.g., joint venture, direct export, franchising).

Other Terms and Definitions

UK artificial intelligence and automation business applications

UK cloud computing and enterprise IT solutions

UK software as a service (SaaS) market growth

UK tech startup ecosystem and funding opportunities