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Glossary

Global market entry strategy

Global market entry strategy is a comprehensive plan that outlines how a business intends to enter new international markets. It includes research on target markets, product adaptation, pricing strategies, and selecting the right entry mode (e.g., joint venture, direct export, franchising).

Other Terms and Definitions

UK market trends

UK expansion strategy

Scaling business to the UK

Overseas company setup UK

Foreign business in the UK

International business growth

UK business opportunities

Global market entry strategy

UK market expansion

UK expansion success factors and key takeaways